CEMS-L'Oréal Fellowship report: PORTRAIT OF A NEW GENERATION OF LEADERS

Today we present a common report of CEMS and one of CEMS' corporate partners. Below you can find the letter from the CEMS HQ.

Dear CEMS students and alumni,

We are delighted to be able to share with you the summary report of the results of the CEMS L’Oréal Fellowship: Portrait of a New Generation of Leaders.

We are confident that you will be very keen and excited to discover the different and sometimes unexpected facets of the CEMS students’ personalities. It is the first time ever that we have had at our disposal such a profound and rigorous analysis of the CEMS student profile. We are very grateful to the CEMS research team - Wolfgang Mayrhofer (Vienna University of Economics and Business), Odd Nordhaug (NHH Bergen) and Carlos Obeso (ESADE) - who are well-renowned for their talent and expertise on the subject.

The research project, comprising a series of quantitative and qualitative studies of the CEMS classes of 2008 and 2009, covers the following areas: choosing a job and first employer, life, career and competencies.

The quality and relevance of the resulting report underlines the academic excellence on which the CEMS alliance as a whole is based, from the contributions of the students interviewed through to the tireless work of the three professors mentioned above. In addition, this joint venture has also helped L’Oréal reinforce their position amongst the leaders in HR branding and enabled the CEMS alliance to convey a more positive message regarding the personal and professional values of tomorrow’s business leaders. Our thanks also go to the students who took part in the survey and interview stages of the project.

We are certainly more than open to new proposals of research operations in tandem with our corporate and academic partners, so we hope that this project will kick-start a series of in-depth studies produced by and in the name of CEMS stakeholders. It will be our pleasure to share any such projects with you in the future.

We wish you a pleasant read,

Kevin Titman
Communications Manager
CEMS Head Office.

The report: http://www.cems.org/cems/mailing/files/CEMS-LOreal_Summary_Report_FINAL.pdf